YouTube has officially launched its Premium Lite plan in India, offering a cheaper way to watch most videos without ads. Available for ₹89 per month, the new plan is aimed at users who simply want uninterrupted video content without paying for the additional features bundled with YouTube Premium.
The launch coincides with the milestone of YouTube Premium and YouTube Music crossing 125 million global subscribers, including trials. The arrival of Premium Lite in India reflects YouTube’s mission to offer a range of subscription choices tailored to diverse user needs.
Features of YouTube Premium Lite
- Ad-free viewing: Watch most videos without ads on smartphones, laptops, and TVs.
- Affordable pricing: At just ₹89 per month, it is one of the most budget-friendly subscription options in India.
- Supported devices: Works seamlessly across mobile, desktop, and smart TVs.
- Restrictions: Ads may still appear on YouTube Music, Shorts, and while browsing or searching.
What You Don’t Get With Premium Lite
While the Premium Lite plan ensures an ad-free experience for most videos, it excludes several benefits available with the standard YouTube Premium subscription:
- No YouTube Music ad-free access.
- No offline downloads for videos.
- No background play (content does not continue playing when the app is minimized).
For users seeking these features, the YouTube Premium individual plan at ₹149 per month remains the better choice.
YouTube Premium vs Premium Lite: Price and Benefits
YouTube now offers two subscription options for viewers:
| Feature | YouTube Premium Lite | YouTube Premium |
|---|---|---|
| Price | ₹89/month | ₹149/month |
| Ad-free videos | Yes (excluding Music, Shorts, search) | Yes (all content) |
| YouTube Music ad-free | No | Yes |
| Background play | No | Yes |
| Offline downloads | No | Yes |
| Devices supported | Mobile, Laptop, TV | Mobile, Laptop, TV |
Why Indian Viewers Are Interested
India is one of YouTube’s largest markets, with millions streaming news, entertainment, gaming, beauty, and educational content daily. With Premium Lite, YouTube is addressing users who want ad-free video streaming without paying extra for music and offline features.
The move also benefits creators and partners, as subscription services complement ad-based revenue, ensuring better rewards for original content.
Availability in India
The rollout of YouTube Premium Lite in India has already begun, and full availability is expected in the coming weeks. Interested users can subscribe directly through the YouTube app or website.
With this new tier, YouTube strengthens its presence in the Indian streaming market, offering affordable options to suit different viewing needs and budgets.
FAQs on YouTube Premium Lite in India
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What is YouTube Premium Lite?
YouTube Premium Lite is a budget-friendly subscription plan priced at ₹89 per month. It allows users to watch most videos ad-free across mobile, desktop, and smart TVs. However, it does not include YouTube Music ad-free, background play, or offline downloads.
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How is YouTube Premium Lite different from YouTube Premium?
While YouTube Premium Lite only offers ad-free viewing for most videos, the standard YouTube Premium plan (₹149/month) includes additional features such as YouTube Music ad-free, offline downloads, and background play.
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Is YouTube Premium Lite worth it in India?
Yes, if your main priority is to watch YouTube videos without ads at an affordable cost, Premium Lite is a good option. However, if you also want ad-free music, offline access, and background play, then the YouTube Premium plan is better suited.
